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Professional networking is an important aspect of your career. Understanding basic professional etiquette, introduction etiquette and general social networking can go a long way towards your success.

This guide is designed to help you understand the basics of business networking etiquette so you can get the most out of every opportunity!

Professional Networking Guide

In addition to a mastery of basic email and voicemail etiquette, networking etiquette is another important aspect of career and academic advancement. The basic skills and courtesies necessary for professional email and voicemail usage are imperative for successful networking. Fortunately, many of these rules are common in social networking and may be simply applied formally in a professional setting.

Networking is generally defined as the process by which we all discover and employ the connections between individuals. Most networks originate from personal friendships or professional business relationships. For many of us, our first experience with networking comes during the formative years in high school. This basic personal networking serves as the foundation for further network growth through higher education in college. Many universities offer a variety of networking options through Greek letter organizations, professional societies, academic circles, and alumni associations. While none of these are absolutely necessary for success, they each provide a certain advantage when attempting to expand a professional network.

Making Contact

The first step in successful professional networking is to request an informal interview. This is often done through email, and is generally very concise. It should introduce yourself, identify the mutual contact, and suggest a meeting to discuss professional guidance on a specific topic. It should also include basic contact information, but should never specifically ask for information regarding the possibility of a job opening.

The next step is to arrange a mutually agreeable meeting time and location. Often this is done through telephone communication, and should follow the etiquette rules discussed previously. At the end of the call, confirm the details of the meeting if appropriate and send a short email before the meeting to reconfirm the details and thank the person for their time. If a meeting cannot be arranged, thank the person for their time and politely ask if they may suggest someone else in the company or field who may be able to help.

Preparation

In the days between the initial contact and the actual meeting, it is important to prepare yourself to make the most of the opportunity. As with traditional job interviews, there are four general topics to focus on:

1. Yourself – Skills, interests, strengths and weaknesses. Do not forget to bring along a resume, business cards, or other promotional materials.
2. Your Goals – Acquisition of specific knowledge or advice, career guidance, and general communication.
3. The Other Person – It is important to do some research and know some background on the person you are meeting. This does not mean digging up embarrassing skeletons in their closet, but it should focus on publications, awards and other notable recognitions. It should also focus on the purpose of the company as well.
4. Questions and Conversation – Finally, questions and other talking points should be prepared in advance. These questions should be open-ended and focus on the actual responsibilities and job requirements of the person you are meeting.

Following Up

After the meeting, take some time to critically evaluate the information you may have received. In addition, a short “Thank You” letter should be sent within forty-eight hours in order to show appreciation and gratitude for their time. This letter will also help them remember you, and keep you in their mind.

Aside from all of the formalities and preparation, the actual etiquette of networking is rather simple. Effective networkers have a healthy respect for several key aspects:

• Time – Never ask for too much, mind the clock vigilantly, and make the most of every meeting. Do not waste time unnecessarily. Always be professional.
• Gratitude – Follow up on referrals in a prompt manner, thank all involved parties for their time and never use the contact’s name without prior permission. It also helps to continually provide the contact with information that may be of interested, but be cautious not to over do it.
• Confidentiality – Again, never site a contact’s name without permission, especially if it could compromise the individual.
• Updates – Periodically inform your sources and contacts of your progress and how they have assisted your progress. Most people appreciate knowing if their advice was helpful or not.

The basics of effective networking are simple to learn, but as with most professional skills, it must be practiced and perfected in order to be effective. Remember to start small to build your confidence and perfect your style. After getting through a few friendly meetings, start asking the contacts you have if they know anyone else who may be able to help you more directly or to offer alternative viewpoints and advice.

Any suggestions? Join the conversation in the comments below!

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