Sales Resume TipsJune 25th, 2007
This is a guest blog post by Peggy McKee from PHC Consulting.
I have been through a number of resumes in my life (I estimate over 25,000). Since I specialize in recruiting sales and sales management professionals, I see a lot of resumes geared in that direction. So in this discussion, I would like to share some of the creative approaches that I have seen that catch my eye and cause me to consider the candidate more closely.
Creative Resume Tips for Salespeople
1. If you have sales experience and a proven sales success within one particular organization, a great way to make your resume stand out is to insert a color graph of your numbers. Of course, if you look at the graph and it doesn’t speak to you, it may not “speak” to me either. Sometimes, changing the graph from a bar graph to another style can make your point more obvious.
2. I have seen several resumes where they use a quotation. Sometimes a Vince Lombardi or a equivalent quote that sums up your attitude, drive, or motivation can be a nice touch. I saw a resume recently that had a quotation from a manager that was very complimentary.
3. Sometimes if a salesperson is trying to break into a new industry or if the candidate is light on sales experience, I think a “Preceptorship” – where you put a small blurb about a ride along that you did with a representative that is in your desired field. This shows initiative and sacrifice (not everyone will give up a day to spend tagging along with someone else when it is not a requirement). Usually the experience actually yields a more informed candidate and that leads to a better interview experience.
4. Sales people are judged by numbers – so if you have sold before you should have some numbers to share. For example, number of closes, largest sale, key influencer sales, expense budgets, revenue targets, % attainment of goals, etc. When I see a sales resume without numbers, it makes me think that there is nothing to discuss (as in he or she wasn’t very successful).
5. If you are a prolific reader (especially in business and related materials), you might add a section of recent reading material. Make certain that you can talk intelligently about the books that you list, otherwise it will hurt your credibility.
6. Lastly, of course everything in this article is only my opinion or experience. I am sure that there are others who might have different thoughts. But please – leave off the activities that interest you that do not seem to speak about energy, intelligence or some other facet of your personality that would peak the interest of your desired employer. To put it bluntly, crocheting, yoga and cooking activities should be left off of the resume.
Have any suggestions or comments? Join the conversation and share your thoughts in the comments below!
More about Peggy: “I match sales and marketing professionals with world class laboratory companies. I make the connection between business and science.”
Check out Peggy’s blog for more great tips on sales, interviews, and career development.
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This all is great advice not only for sales professionals, but for anyone looking to wow their interviewer and the company they hope to join.
I am a marketing coordinator and I have gone on many interviews and this first point is especially important. Each resume you submit should be tailored to the company you want to work for and the specific position being offered.
Also, regarding the third point, shadowing is something people do not do enough of in my opinion. It is great to help you figure out whether or not you even want the position being offered or whether you’d mesh with the team and the company.
I never thought about referencing my reading material when talking to an interviewer. I think this could be beneficial even if you don’t read heavy stuff like The Economist because you can really gain a lot of insight about a person from the books they read. Now, one must of course be certain their reading list is appropriate before they start talking about how Harry Potter has made them a more well rounded candidate for the open position.
These are really great tips that I think any job seeker should try because competition these days is fierce and standing out is key.
June 25th, 2007 at 11:51 am